Course outline

The Classroom's social media masterclass will give you all the skills you need to go from social media novice to expert! 

Over the course of the day, you'll learn all the necessary skills to succeed on the platforms which are right for your business, understand how they fit into your overall marketing plan, what makes great content, identify and target the right audiences and set up effective advertising campaigns.

You'll learn strategies and tactics to meet your business objectives, storytelling and content strategies, tools for creating and optimising content, and advertising and measurement tactics. 

The course covers Facebook, Instagram, Pinterest, LinkedIn, - it also touches on Twitter and Snapchat.

The classes are kept deliberately small (16ppl max) so individual questions can be asked and answered.

Students leave with a whole new level of understanding, armed with new ideas and a dropbox of useful follow up information.

 

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What you will learn:

The course will cover:

  • The social media landscape

  • Planning for social media & business objectives.

  • Strengths & weaknesses of the key platforms, and which businesses should be using them.

  • Best in class examples on each platform.

  • Content best practices - what makes people engage with & love your business.

  • Bringing your content to life

  • Boosted posts Vs Ad Manager

  • Finding the right audience.

  • Using the Facebook Pixel

  • Creating campaigns.

Still wondering whether this course is for you? We know what you’re thinking. “I know how to do social media. I’ve been doing it for years.” Sure, you have. But have you been doing it well? Are you converting your fans into customers? Are you really targeting them with genuinely interesting and valuable content that will ultimately lead to sales? We can help you make that happen. 

Click here to book the next course.