Brand Strategy & Positioning Course

Learn how to position your brand so that people not only come to trust and recognise you, but want to do business with you too.

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Brand Positioning & Strategy Course

Your brand is so much more than just your logo, and how your brand is perceived has a huge impact on whether people will want to purchase your products and services.

This course takes you through the elements that make up a brand guides you through the process of identifying the best place to position your brand.

We look at audiences, competitors, visual style and the tone of your communication, ensuring every aspect of your brand is consistent and authentic.

Video Lessons

You'll get instant access to our video lessons which have been organised to help you smoothly progress through the course.

Private Facebook Group

You'll also get access to our private Facebook group where we have a growing community of people just like you eager to learn more about social media together. This is where you can access additional resources, ask questions, get feedback, and share your experiences with a whole lot of other Kiwis too!


We'll also be running competitions and giveaways in the group so you don't want to miss those.

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Course Lessons

Here's a high-level overview of the lesson plan for this course:

 

Lesson 1: Course Introduction

Lesson 2: What is a brand strategy?

Lesson 3: Elements of your brand identity

Lesson 4: 4 Strategies to create successful brand positioning

Lesson 5: Understanding your audience

Lesson 6: Analysing your competitors

Lesson 7: What's your USP / UVP?

Lesson 8: The value of consistency

Lesson 9: Brand style guide

Lesson 10: Wrapping it up

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FAQs

Our Money-Back Guarantee

We are so confident that you’re going to get value out of our courses that we offer a full money-back guarantee within 7 days of purchasing. We want to eliminate any financial risk to you, so if you’re not happy, just let us know and we’ll refund you 100% of your costs.

If you’re happy to provide us some feedback as to why you’re not happy, we’re happy to refund you 100% of your fee.

Don't Just Take Our Word For It...

Everything I was hoping to learn!

I did the Strategy & Content course and found it really informative - They covered everything I was hoping to learn, in such a fun way. It’s really helped me, I would highly recommend.

Emma-Jane Atkinson

Brilliant!

Highly recommended for anyone overwhelmed by the social media options and how to optimise them for your organisation. Did the strategy and content course and learned so much even though I already had a good grounding.

Facebook and social media platforms evolve so rapidly that it's impossible to keep up - but The Classroom does. Helps you zero in on what you need to do and forget the rest. Brilliant!

Kiri Carter

Great courses, great content!

I have been working on and off with social media platforms for awhile but felt I really needed some inside knowledge to grow to the next step. The Classroom offers great courses which are well run with great content in a format that can suit all lifestyles and learning styles. Would definitely recommend to anyone wanting to take their social media marketing to the next level.

Melissa Madsen

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