Social Media marketing has changed so much over the years...

... but in the last 12 months we’ve seen some massive shifts that so many business owners and marketers haven’t factored into their marketing plan.

This webinar will cover 3 key areas:

1

SEO

SEO didn’t disappear, but the rules quietly changed.
Between AI-generated answers, fewer clicks, and smarter search systems, ranking alone doesn’t guarantee traffic anymore. In 2026, the businesses that win search aren’t gaming keywords. They are becoming impossible to ignore.
You’ll learn what actually matters now and what is quietly costing you visibility.

2

Organic Reach

If it feels harder than ever to get seen online, you’re not wrong.
Organic reach has dropped across almost every platform while competition has exploded. Posting more isn’t saving businesses. It’s burning them out.
You’ll learn what platforms are really rewarding in 2026 and how to get more attention without living on social media.

3

Trust>Traffic

Traffic used to be the goal. Now it’s the trap.
In a world full of AI content and endless options, people don’t buy from brands they see the most. They buy from brands they trust. Communities, personal brands, and owned audiences are quietly outperforming big follower counts.
We’ll show you why trust is now the strongest growth lever and how to build it without being salesy.

Meet your host!

Seth Zorn

I've been in marketing for more than 15 years, and am the owner of The Classroom and Tailgunner, a Wellington-based marketing agency.

Teaching and helping people with their marketing is the best part of what I do, and working with more than 2,000 businesses across New Zealand & Australia has given me an amazing understanding of what many businesses and marketing people struggle with.

I love having my finger on the pulse of what's happening in the digital marketing space and sharing it with our students and members - and this webinar is another great opportunity for us to share what we're seeing and help you get even better results.

Got a question - flick me an email and I'll be happy to help you out: [email protected].