Social media and search have evolved massively over the years.

But in the last 12 months, the way customers actually find businesses online has shifted faster than most people realise.

This webinar will cover 3 key areas:

1

SEO

SEO has not disappeared. But it is no longer enough.

If your business is not structured to become the answer, you risk being skipped entirely.

You will learn what AEO really means, how search behaviour is evolving, and how to position your business so AI powered systems choose you.

2

AI

AI Driven Search Behaviour

This shift changes how content needs to be created, structured, and optimised.

You will learn how people are searching in 2026 and what you need to change to stay visible in conversational search environments.

3

Visibility

Visibility Without Clicks

With featured snippets, AI summaries, and zero click results, visibility works differently.

We will show you how to adapt your strategy so your business benefits from this shift instead of losing momentum because of it.

Meet your host!

Seth Zorn

I've been in marketing for more than 15 years, and am the owner of The Classroom and Tailgunner, a Wellington-based marketing agency.

Teaching and helping people with their marketing is the best part of what I do, and working with more than 2,000 businesses across New Zealand & Australia has given me an amazing understanding of what many businesses and marketing people struggle with.

I love having my finger on the pulse of what's happening in the digital marketing space and sharing it with our students and members - and this webinar is another great opportunity for us to share what we're seeing and help you get even better results.

Got a question - flick me an email and I'll be happy to help you out: [email protected].