FREE WEBINAR
Social Media Marketing has changed in 2025… have you?
Tuesday, 20 May 2025 at 12pm.
Thank you to everyone who joined in the webinar!
Hopefully you all learned something useful. As promised, I've published the recording, which you can now view here.
And here are some of the relevant links and resources we discussed:
Social Media marketing has changed so much over the years...
... but in the last 12 months we’ve seen some massive shifts that so many business owners and marketers haven’t factored into their marketing plan.
This webinar will cover 3 key areas:
1
Organic Content
Just posting to your Facebook and Instagram 5 times a week isn’t going to cut it anymore. There are so many other businesses competing for your audience, so what can you do to stand out?
We’ll explore what kind of content you should be posting, and how you can use the algorithm to boost your content and get more people engaged and interested in what you have to say.
2
Paid Advertising
Ads are expensive, hard to measure and just don’t seem to work anymore… unless you know what you’re doing.
We’ll explore key strategies for how you can make social media ads an effective part of your marketing strategy without blowing the budget.
There are some bombshells in this section thanks to changes coming to Meta this year, so you don’t want to miss this one!
3
Videos & TikTok
Social media content is all about video these days, so if you’re still posting static images, you’ll want to see this!
We know that for many people the tools and confidence to create video content are lacking, so we’re going to show you how you can easily create video content for your brand and business without investing in expensive equipment or going to drama school.
THE DETAILS
🗓 12:00pm – 20 May 2025
Sign up below and we'll send you the webinar link.
The recording will be made available for 48 hours if you’re unable to make it live.
FREE BONUS: We’ve also got an awesome resource that’ll only be made available to people who register, so you don’t want to miss this!
Meet your host!

Seth Zorn
I've been in marketing for more than 15 years, and am the owner of The Classroom and Tailgunner, a Wellington-based marketing agency.
Teaching and helping people with their marketing is the best part of what I do, and working with more than 2,000 businesses across New Zealand & Australia has given me an amazing understanding of what many businesses and marketing people struggle with.
I love having my finger on the pulse of what's happening in the digital marketing space and sharing it with our students and members - and this webinar is another great opportunity for us to share what we're seeing and help you get even better results.
Got a question - flick me an email and I'll be happy to help you out: [email protected].