About The Classroom
Marketers first. AI is the tool.
We help Kiwi businesses use AI to market smarter. We've been teaching New Zealand businesses marketing for more than a decade, and more than 2,600 of them have learned with us.
Why we exist
To take the overwhelm out of marketing, now AI has changed the game
AI is changing how marketing gets done, and it's moving fast. Most business owners know they should be using it, but don't know where to start, which tools matter or whether to trust what comes out.
That's where we come in. We're marketers first. We use AI on real marketing every week, so we can show you what works, what doesn't, and how to keep your marketing sounding like you.
How we help
Learn with us: masterclasses, the AI Marketing Bootcamp, FlightSchool and courses.
Work with us: VIP Days, mentoring, marketing management and Flight Deck.
Our team
Seth Zorn
Founder, strategy and consultation
Seth has more than 15 years of doing the marketing for New Zealand businesses, and uses AI on real marketing every week.
Hayley Clarke
Design and content creation
Hayley makes sure the content we create, and teach you to create, looks good and sounds like you.
Priya Parbhu
Marketing strategy
Priya helps businesses get clear on their audience, their offer and the plan to reach them.
Our story
More than a decade of teaching Kiwi businesses
The Classroom was started more than a decade ago by Claire O'Connell, who wanted to pass on her knowledge of social media to more Kiwi business owners.
In 2022 Seth Zorn took over the business, bringing 15 years of running a Wellington marketing agency and work with organisations like Wellington Zoo, Te Papa, Interislander and Deer Industry NZ. He's built a team around The Classroom so we can keep practising what we preach.
Today we're focused on helping businesses use AI to market smarter, while keeping the marketing fundamentals that still matter most.
Say hello
Email us at [email protected], or start with our next masterclass.