Ever wondered why so many accounts you come across on Instagram look like they have a professional photographer behind them. Their lighting is great, the same colours pop, it has a vibe - beachy, moody, minimal, maximal etc.. It’s consistent.
Are they all super talented at photography while you can’t make anything look good? Are they forking out bucketloads of cash for professional photos?
Maybe both of those things. Or maybe they’re using a preset.
LOTS of businesses apply subtle preset edits to their photos to give their brand a consistent look and feel. Sometimes it’s to brighten photos, increase clarity, enhance certain colours or to portray a certain feeling, season or mood.
A VERY common way to do this is Lightroom Presets.
Adobe Lightroom is a FREE app for your mobile phone.
You can search and choose from LOADS of different presets around the web until you find one that suits your style. Then you download it, install it and use it. Simple!
Usually you have to purchase them but there are free ones if look hard enough.
Here’s a video guide on How to install Lightroom presets on your phone.
There are two steps - first on your computer and then on your phone.
Step one - On your desktop:
Step two: Installing on your phone
Good luck! Tag me @theclassroomnz if you give it a go. Would love to see your creations!