This is the beginning of a series on Facebook Business Manager. It is the main source of confusion and furrowed brows amongst my students…..never has a tool been so un-user friendly.

I’m going to attempt to simplify it for you and answer the most common questions I get - such as what is the difference between Facebook Business Manager and Business Suite? Why use use business manager? How do i delete a Business Manager? Why can’t I add my page? etc etc.

Instead of one huge novel, this is more like a pick-a path…..with lots of short blogs explaining lots of aspects.

I expect I will continue to add to this series over time, but lets get started with the basics.

And remember that if this is absolutely doing your head in and you’d prefer to talk to someone, you can book a 1:1 - sorting out business manager messes is my specialty.

What is Facebook Business Manager?

Facebook Business Manager is a FREE platform that allows you to organise all of your Facebook business assets in one place, and easily give staff, employees and contractors access to whatever they need to manage.

When setting up Facebook Business Manager I think of it like packing your suitcase - if you had to pack up everything that belongs to your business in a suitcase and pass it on to a new owner, what would you put in there?

Facebook Page
Ad account (s)
Instagram accounts
Pixels
Catalogues
Your domain

So get ready to pack up your suitcase!

First though, to understand the why it exists and whether you should use it, check out part 2 here